After years of wanting to create an "ultra-functional elixir featuring the 'kitchen sink' of [its] favorite mushrooms and herbs," REBBL is now introducing Mayan Cocoa Gold Label Elixir as its newest adaptogenic elixir. The functional elixir is packed with not one but four different types of medicinal mushrooms, plus adaptogenic maca and ashwagandha, altogether creating a potent ready-to-drink beverage for immune support.
Alongside reishi, antioxidant-rich turkey tail, lion's mane and maitake mushrooms, the beverage comes together with great-tasting add-ins like dark cocoa, Ceylon cinnamon and cayenne, offering a fresh new take on a traditional spicy Mayan cocoa.
Fittingly, the new product from REBBL is launching on National Mushroom Day, offering an effective way for people to harness the benefits of plants and super herbs.
Functional Adaptogenic Elixirs
Mayan Cocoa Gold Label Elixir is Packed with Mushrooms & Herbs
Trend Themes
1. Adaptogenic Elixirs - Opportunity to create more functional elixirs packed with medicinal mushrooms and herbs for immune support.
2. Mushroom-based Beverages - Disruptive innovation opportunity in developing new ready-to-drink beverages infused with different types of medicinal mushrooms.
3. Plant-based Functional Drinks - Opportunity to explore the use of adaptogenic maca and ashwagandha in plant-based beverages for their health benefits.
Industry Implications
1. Functional Beverages - Disruptive innovation opportunity in the functional beverage industry to create elixirs with unique combinations of mushrooms and herbs.
2. Superfood and Herbal Supplements - Opportunity to expand the market for herbal supplements by incorporating medicinal mushrooms and adaptogens like maca and ashwagandha.
3. Cocoa and Hot Beverage Industry - Disruptive opportunity to introduce new spicy cocoa variations infused with medicinal mushrooms for a unique and health-focused twist.