'How to College with Adam Devine' is Best Buy's newest back-to-school campaign. The 'Modern Family' comedian is featured in an array of online videos alongside digital and social media ads. According to the company, #HowToCollege is aimed at teaching students how to "tech impress."
The videos are reminiscent of comedic and college-based American movies. Adam Devine uses a hands-on method to teach Freshmen how to handle things like annoying roommates, 8 AM classes, and professors. He even hilariously advises college students to use auto tune while giving presentations. There's even a downloadable emoji app called 'Adamojis' to help students on their #HowToCollege journeys.
This new Best Buy campaign has the potential to go viral with Adam's character leaving a lasting memory with consumers.
Comedian-Branded Tech Ads
Best Buy and Adam Devine Are Showing Consumers 'How to College'
Trend Themes
1. Comedian-branded Tech Ads - Using humor and relatability to sell tech products to a younger demographic.
2. Back-to-school Campaigns - Unique approaches to advertising during the back-to-school season to resonate with students.
3. Digital and Social Media Ads - An integrated marketing campaign spanning multiple digital platforms to reach a wider audience.
Industry Implications
1. Retail - Retailers, especially electronics retailers, can adopt humorous and relatable campaigns to sell their products.
2. Education - Education institutions can explore opportunities to partner with companies to target students through tech-based campaigns.
3. Entertainment - Comedians and other entertainers can partner with brands to create humorous marketing campaigns and expand their audiences.