This German highlighter commercial uhh, highlights how sex entertains old and young alike. The image features a text book with a few highlighted words that spell out a silly, sexual phrase: "Save water; shower with your girlfriend."
The Stabilo commercial has the slogan, "Highlight only the good bits."
Implications - This racy ad bears a humorous appeal that today's consumer will resonate well with. The nature of pop culture today has made humor much more crude and raw than before, calling for pieces to take a step further if they're looking to gain a few laughs. Ultimately, consumers are desensitized and expecting of a few gasp-worthy jokes from advertisements.
Ad Highlights Dirty Minds
Stabilo For "Only The Good Bits"
Trend Themes
1. Crude Humor - Opportunity for brands to incorporate more edgy and provocative humor into their advertisements to resonate with today's desensitized consumers.
2. Raw Pop Culture - Brands can leverage the raw and unfiltered aspects of current pop culture to engage with their target audience in a more relatable and authentic way.
3. Humor Disruption - Creating disruptive humor that pushes boundaries and challenges traditional norms can help brands stand out and make a lasting impact in the advertising landscape.
Industry Implications
1. Advertising - Opportunity for advertising agencies and brands to explore innovative and unconventional approaches to humor in their campaigns.
2. Entertainment - The entertainment industry can embrace edgier humor to cater to the changing preferences of their audience and create more impactful content.
3. Consumer Goods - Brands in the consumer goods industry can differentiate themselves by incorporating provocative humor into their marketing strategies, capturing the attention of desensitized consumers.