The Fact_ Activewear Shorts have been created as an advanced piece of apparel for men and women that will enable them to maintain an active lifestyle without having to worry about their clothing capabilities.
The shorts come in the 'Coronado' style for men and the 'Malibu' for women, and are crafted from four-way stretch material that will move with you no matter where life takes you. The rear smartphone pocket is strategically placed at the waistband to ensure that it won't move around as you work out or go about your routine.
The Fact_ Activewear Shorts are crafted from moisture-wicking fabric and acknowledge the acceptance of athletic clothing as an everyday wardrobe choice as consumers lead increasing active lifestyles that require technical apparel.
Tech-Hiding Athleisure Shorts
The Fact_ Activewear Shorts are Ideal for the Gym or Errands
Trend Themes
1. Athleisure Apparel - Increased demand for technical and comfortable clothing in everyday life creates disruptive innovation opportunities for athleisure clothing technologies
2. Smart Pockets - Advancements in wearable technology and clothing design technologies create disruptive innovation opportunities for smart pockets in athletic wear
3. Moisture-wicking Materials - Increased demand for athletic clothing for everyday life creates disruptive innovation opportunities for moisture-wicking materials in clothing design technologies
Industry Implications
1. Athletic Apparel - The increasing demand for athletic clothing as everyday wear creates disruptive innovation opportunities in the athletic apparel industry
2. Wearable Technology - The increasing demand for convenient and functional clothing creates disruptive innovation opportunities for wearables technology in the fashion industry
3. Fitness Industry - The trend of increased physical activity in daily life creates disruptive innovation opportunities for the fitness industry to integrate more wearable and functional technology into workouts