Fabletics introduces a new line of Activewear Scrubs, which are a selection of scrubs that are inspired by fitness activities. The company found out that about 300,000 of its 2 million members wear scrubs on a daily basis to work. It goes much beyond the medical field as a prominent outfit for vets, aestheticians, and chefs as well.
The company conducted research with hospitals and surgery units in order to properly understand what is most comfortable with consideration of colors, dress codes, and best shapes. The collection officially launches today and the size variation starts at XXS and goes up to 4X. It also features three different inseams that are able to cater to different body types and special pockets to hold different items.
Comfortable Fitness-Inspired Scrubs
Fabletics Unveils a New Range of Activewear Scrubs
Trend Themes
1. Activewear-inspired Scrubs - Businesses can innovate by creating activewear-inspired scrubs that cater to different body types and work functions.
2. Size-inclusive Scrubs - Designers can tap into the market of size-inclusive scrubs to provide options for everyone, especially since Fabletics' new collection features size variation from XXS to 4X.
3. Functional Workwear - There is an opportunity for businesses to create functional workwear that caters to various industries such as medical, veterinary, aesthetic, and culinary fields.
Industry Implications
1. Medical Apparel Industry - Manufacturers can disrupt the medical apparel industry by incorporating more fashion and comfort options such as activewear-inspired scrubs that cater to individual preferences and styles.
2. Veterinary Apparel Industry - Designers can cater to the veterinary industry by creating functional workwear that can withstand frequent contact with animal hair and fluids while providing the comfort and style of activewear-inspired scrubs.
3. Culinary Apparel Industry - There is an opportunity to disrupt the culinary apparel industry by creating functional workwear for chefs that is fashionable yet protective, similar to Fabletics' activewear-inspired scrubs.