Les Benjamins is expanding on its recently launched loungewear line with an activewear collection. The pandemic has provided consumers with the opportunity to slow down and re-think their wardrobe staples. Turning in uncomfortable silhouettes for something a little more forgiving has been a must during these times, allowing brands to get creative.
Les Benjamins' latest collection combines style with functionality, offering a line that's perfect for feeling put-together while spending time indoors. The line emphasizes sets, which can be mixed-and-matched or worn together. Some of the options include bike shorts with a long sleeved shirt, arriving in colorways that range from pastel blue to black. Other offerings include sweat pants, tops, sports bras or shorts.
Matching Set Activewear Lines
Les Benjamins Expands on its Loungewear with Activewear Collection
Trend Themes
1. Matching Set Activewear - The rise of matching set activewear collections that offer stylish yet comfortable options for indoor wear.
2. Functional Loungewear - Theres an increasing demand for loungewear that provides better functionality and versatility while remaining stylish.
3. Pandemic-influenced Wardrobe - Consumers are rethinking their wardrobe, and pandemic has greatly influenced the demand for more comfortable and functional clothing.
Industry Implications
1. Fashion - The fashion industry can take advantage of the trend for functional yet stylish clothing, especially for indoor wear.
2. Sportswear - The sportswear industry can also take advantage of the trend in matching set activewear that offers both functionality and style.
3. Retail - Retailers can focus on selling pandemic-influenced wardrobe essentials that cater to consumers staying indoors more often.