Actimel Kids is a child-focused drink option for parents to provide to youngsters as a health-focused way to enhance their everyday nutrition needs, while also keeping an eye on their overall immunity.
The drink features a fermented milk base that is infused with an additional shift of vitamin B6 along with added vitamin D to help support a child's immunity. The product will be supported by a back-to-school marketing campaign across TV, in-store and digital channels, and will feature a price of £1.50 for four in the UK.
Marketing Director at Danone Essential Dairy & Plant-Based UK & Ireland Sarah Dossett spoke further on the new Actimel Kids drink saying, "As we continue to drive category growth through Actimel, we’re so excited to bring our expertise in immune support to our fun new Actimel Kids range to support the normal function of the immune systems of little ones across the UK & Ireland. At the breakfast table or as a snack, our delicious and practical Actimel shots are packed with our exclusive L. casei cultures and a third of the daily reference intake of Vitamin D to help kids take on whatever their day throws at them, every day."
Child-Focused Immunity Support Drinks
Actimel Kids Comes in Two Flavor Options
Trend Themes
1. Child-focused Health Drinks - There is an opportunity for the beverage industry to develop more health-focused drink options specifically for children, potentially using functional ingredients like probiotics and vitamins to enhance nutrition and immunity.
2. Fermented Milk-based Drinks - The use of fermented milk as a base for drinks offers a natural and nutritious alternative to traditional juice or soda, and has potential to become a new trend in the beverage industry.
3. Back-to-school Marketing Campaigns - The back-to-school season presents an opportunity for businesses to develop targeted marketing campaigns and promotions for products specifically tailored towards children and parents during this time.
Industry Implications
1. Beverage Industry - The beverage industry can create new products for children, utilizing unique ingredients and flavors that target specific nutritional and health needs.
2. Probiotics Industry - The use of probiotics in children's drinks presents an opportunity for the probiotics industry to expand their consumer base and create products that appeal to younger audiences.
3. Marketing Industry - Marketing companies can develop targeted back-to-school campaigns and promotions that appeal to parents and children during the busy and stressful school season.