Salomon introduces a new set of trail-ready sneaker models with the launch of both the ACS Sneaker and the OG sneaker model for the season. The shoes are both a part of the brand's archives and now have been resurrected with refreshing new technical elements.
Starting off with the ACS Pro Advanced sneakers boast a design language that truly nods to the 2000s era. It comes in a range of colorways that are bound to impress as there is a minimal off-white palette detailed with touches of black for contrast. For those who prefer a bolder look, the sneakers also come in a bright yellow mesh base and are framed by contrasting tones of black and grey.
Trail-Ready Technical Footwear Sets
Salomon Launches a New ACS Sneaker and the OG Sneaker
Trend Themes
1. Trail-ready Technical Footwear - The trend of designing technical and functional sneakers continues to grow, offering opportunities in the athletic footwear market for innovative features and performance-focused design.
2. Resurrection of Archives - The trend of bringing back popular designs from the past and adding modern technical features allows for opportunities to tap into nostalgia while appealing to contemporary consumers.
3. Bold Color Palettes - The trend of incorporating bold and vivid colors into sneaker designs provides opportunities to stand out in a crowded market and appeal to consumers looking for unique and eye-catching footwear options.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can take advantage of the trend of designing trail-ready technical sneakers with features that boost performance and functionality for outdoor activities.
2. Fashion and Lifestyle - The fashion and lifestyle industry can utilize the trend of resurrecting archive designs and adding modern technical features to create a nostalgic yet trendy product.
3. Sporting Goods - The sporting goods industry can tap into the trend of incorporating bold and vibrant colors in sneaker designs that cater to athletes and active individuals looking for a fashionable and functional shoe.