The iconic Acqua di Parma 'Colonia' perfume scent has now been reimagined in the form of 'Colonia Sandalo,' which fuses the fragrance's traditional scent with Eastern Asian Notes.
In the same way that the original Acqua di Parma Colonia is presented as a citrus fragrance, the all-new Colonia Sandalo boasts uplifting bergamot, lemon and orange, as well as familiar elements like lavender and amber. The reimagined scent also includes cardamom, a base of Indian sandalwood and tonic bean. To reflect the creatively remixed scent, Acqua di Parma packaged its new creation in a brown Art Deco-inspired bottle that pays tribute to the original's Italian roots. The precious cologne products are packaged by hand and for an additional sensory experience, paired with brown tissue paper with notes of tobacco.
Globally Inspired Remixed Colognes
Acqua di Parma 'Colonia Sandalo' Introduces Eastern Asian Notes
Trend Themes
1. Globally-inspired Fragrance Remixes - Acqua di Parma 'Colonia Sandalo' combines traditional fragrances with Eastern Asian notes, opening up opportunities for brands to create innovative perfumes with unique cultural influences.
2. Art Deco-inspired Packaging - The brown Art Deco-inspired bottle for 'Colonia Sandalo' showcases the potential for brands to modernize their packaging by incorporating vintage design elements.
3. Hand-packaged Luxury Products - The process of hand-packaging the precious cologne products presents an opportunity for brands to create a sense of exclusivity and craftsmanship in their offerings.
Industry Implications
1. Fragrance - The fragrance industry can explore incorporating cultural elements from different regions to create unique and captivating scents that cater to diverse consumer preferences.
2. Packaging - The packaging industry can consider incorporating vintage design elements, like Art Deco, to appeal to consumers looking for a mix of nostalgia and modernity in their product packaging.
3. Luxury Goods - Luxury brands can emphasize the hand-packaging process to highlight the exclusivity and attention to detail, allowing consumers to feel a sense of indulgence and luxury when purchasing their products.