The Acne Studios sunglasses collection for the Spring/Summer season of 2017 features a number of fresh variations of its previously released popular frames, as well as two entirely new models.
The two new models are dubbed the 'Scientist' and the 'Valeska.' Both are round in shape, however the Valeska is a little more petite, with one version coming with patterned frames that draw attention to its wearer. The Scientist has metal frames, and the lenses some in indigo, as well as black.
In addition to the new frames, the Acne Studios sunglasses collection features fresh colorways for its 'Howard,' 'Winston,' and 'Mustang' models -- with the latter now available in a unique mustard and pink version.
Revitalized Retro Sunglasses
The New Collection of Acne Studios Sunglasses is Especially Bold
Trend Themes
1. Revitalized Retro Sunglasses - The trend towards retro styles opens up opportunities for brands to capitalize on nostalgia, while adding modern features and updates to old designs.
2. Fresh Colorways for Popular Models - Providing fresh colorways for popular models enables brands to satisfy customer demand for variety while reducing the costs of developing new designs.
3. New Model Introductions - Introducing new models enables sunglasses brands to continuously expand their product lines while appealing to new audiences.
Industry Implications
1. Fashion - Fashion brands can use the trend towards retro styles in their sunglasses collections, and offer fresh colorways and introduce new models, to fulfill the needs of their customers and attract new ones.
2. Eyewear - Eyewear companies can take advantage of the retro sunglasses trend to offer updated versions of classic designs and experiment with colorways, while innovating on tech features like sun protection and scratch resistance.
3. Retail - Retailers can drive sales of sunglasses by curating collections that feature a mix of classic and updated designs, and offering a wide range of colors for popular models.