Acne Studios and Russell Westbrook work in collaboration after the basketball athlete appeared in the fashion label's SS19 campaign earlier this year. The new collection by the duo highlights denim materials in preparation for the Fall/Winter 2019 season.
Acne Studios' Creative Director Jonny Johansson states that he has "always been interested in the connection between sportswear and ready-to-wear; the dynamic between them, especially. We chose Russell for collaboration as he is an athlete we admire for many reasons." Westbrook is often recognized for his bold personality and the pure denim capsule was a strategic choice for the duo. Denim grows with whoever wears it and expresses the personality through time. The capsule features outerwear, jeans, shorts, and shirts, in light blue, teal green acid wash denim, blue denim, and black and white options as well.
Athlete-Designed Luxe Streetwear
Acne Studios and Russell Westbrook Join and Focus on Denim
Trend Themes
1. Athlete-designed Luxe Streetwear - Opportunity to collaborate with athletes to create high-end streetwear lines.
2. Denim Capsule Collections - Creating limited-edition collections focused on denim materials for seasonal fashion.
3. Sportswear and Ready-to-wear Connection - Exploring the dynamic relationship between sportswear and ready-to-wear in fashion design.
Industry Implications
1. Fashion and Apparel - Innovating the fashion industry through athlete collaborations and denim-focused capsule collections.
2. Athletic Performance Gear - Creating high-performance clothing and accessories inspired by athlete-designed streetwear.
3. Luxury Retail - Embracing the trend of athlete-designed luxe streetwear to cater to fashion-conscious consumers.