Nike introduces a new iteration of the signature Air Max 97 sneaker model inspired by ACG Terras. The colorway is close to that of the ACG Terras and feature hues of Concord and Black on the model. The upper is predominantly black with hi-tech materials accompanied by padded collars to provide comfort.
The upper quarters are made from mesh to allow for breathability complete with rope laces and tonal leather strips. Branding details can be seen in the form of a bright orange Swoosh patch that is woven through the top of the shoe's tongue. This matches the thin stripe that runs along the suede mudguards. There is also an additional Swoosh in red at the midsection with black speckled details at the midsole.
Dark Tonal Chunky Sneakers
Nike Draws Inspiration from ACG Terra on Latest Sneaker
Trend Themes
1. ACG Inspired Sneakers - Opportunity for footwear companies to draw inspiration from other fashion sectors such as outdoor clothing to produce unique and trendy sneaker designs.
2. Chunky Sneakers - Opportunity for sneaker companies to continue producing chunky sneakers and experimenting with different materials, colorways and styles to remain trendsetters.
3. Sneaker Branding - Opportunity for sneaker companies to incorporate unique branding details such as bright colors, speckled accents and woven patches to enhance brand identity and appeal to a wider customer base.
Industry Implications
1. Footwear - Opportunity for footwear companies to continue experimenting with new materials, designs and branding details to produce trendy and unique sneakers that appeal to a wide customer base.
2. Fashion - Opportunity for fashion companies to incorporate sneaker culture into their clothing lines and offer unique and trendy designs to cater to the growing demand for streetwear fashion.
3. Athletic - Opportunity for athletic companies to offer stylish and trendy sneakers with high-tech materials and comfortable features for daily wear, not just for athletic activities.