Actress Janel Parrish teamed up with Ziploc on a Hot Mess Makeup line that helps to keep purses organized and products within easy reach. As Parrish describes, the idea behind the line is "that you can create your own lineup by just reorganizing items you already have and then popping them into the Ziploc accessory bag."
The semi-transparent bags are durable, reusable and easy to clean, plus they're produced in TSA-approved sizes so that repacking the essentials isn't necessary. Available in fun patterns, the storage solutions have been named the official accessory of New York Fashion Week.
Knowing that many people experience cosmetic products getting lost or broken, Ziploc is getting into the makeup-accessory category with simple, chic solutions.
Reusable Accessory Bags
Ziploc and Janel Parrish Created Stylish, Semi-Transparent Storage Bags
Trend Themes
1. Semi-transparent Storage Solutions - There is an opportunity for innovation in creating more efficient and stylish storage solutions for cosmetics products just like the semi-transparent bags created by Ziploc and Janel Parrish.
2. Durable Reusable Bags - Creating reusable bags made from durable materials like the Ziploc accessory bags could be an innovative solution in reducing waste and promoting sustainability in the fashion and beauty industry.
3. Personalized Product Lineups - Developing tools or products that allow customers to create personalized product lineups for themselves using items they already have could be a valuable innovation opportunity.
Industry Implications
1. Fashion - The fashion industry can explore innovative ways to incorporate durable and reusable storage solutions into their products, allowing customers to stay organized and reduce waste.
2. Beauty - Cosmetic brands could create more durable and reusable storage solutions for their products, helping customers stay organized and reducing waste in the beauty industry.
3. Travel and Hospitality - TSA-approved storage solutions like the Ziploc accessory bags could be a valuable innovation opportunity in the travel and hospitality industry, providing customers with efficient and convenient ways to pack their essentials and makeup products.