Rock fans, throw the devil horns up in the air, blast 'Back In Black' while drinking the exquisite AC/DC Wine.
The Aussie rockers are pairing up with Warburn Estate winery to bring head-banging fans the AC/DC Wine. Each of the bottles will feature pictures of the band's album covers, which should convince anyone that the booze will probably have a kick to it. All the names will be based off song titles as well such as the Highway to Hell Cabernet Sauvignon and the Hells Bells Sauvignon Blanc. In addition to Savignon, there will also be bottles of Shiraz and Moscato wine available as well.
Ditch the fancy French stuff and go for the AC/DC Wine.
Heavy Metal Sauvignons
Rock Out and Party with the AC/DC Wine
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Industry Implications
1. Alcohol - Disruptive innovation opportunity: Collaborate with musicians or bands to create signature drinks that are tied to their brand image.
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