Absolut Cocktails have been announced as the latest offering from the vodka brand that aim to provide consumers with access to elevated libations in a decidedly convenient way. The drinks come in three flavor options including Espresso Martini, Passionfruit Martini and Strawberry Spritz, which are each formulated as elevated takes on their namesake mixologist original. The drinks come in cans with a 5% ABV and feature stylish branding along with a packaging design that fits in well with the vodka brand's original medicine-style bottle.
Off-Trade Channel Director at Pernod Ricard UK Chris Shead spoke on the Absolut Cocktails saying, "The new range offers consumers a premium cocktail experience, at an affordable price, in the convenience of a can that are perfect for pre-drinks and party drinks."
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Trend Themes
1. Convenient Cocktail Cans - Opportunity for disruptive innovation in the packaging and distribution of elevated cocktails in convenient, ready-to-drink cans.
2. Premiumization of Canned Beverages - Opportunity for disruptive innovation in creating luxury, premium canned beverage options in the alcohol industry.
3. Modernizing Classic Cocktails - Opportunity for disruptive innovation in updating classic cocktail recipes with new flavors and elevated ingredients.
Industry Implications
1. Alcohol Beverage - Opportunity for disruptive innovation in making premium alcoholic beverages more convenient and accessible to consumers.
2. Packaging - Opportunity for disruptive innovation in creating unique and stylish packaging designs for canned beverages.
3. Hospitality and Entertainment - Opportunity for disruptive innovation in utilizing convenient and premium canned cocktails in the hospitality and entertainment industries.