Singer/songwriter Abel Tesfaye, who is better known as The Weeknd dropped The Official Issue XO Collection on February 21st. Ever since The Weeknd’s album House of Balloons sent shockwaves across the globe he has maintained a distinct image. It is obvious that Abel Tesfaye and his company are building their own world for fans to crave entry. The latest project from the XO organization is an exclusive clothing line with lookbook captures taken by Lamar Taylor in true Weeknd fashion.
The lookbook features photographs of a dreamy female model posing against a Toronto night-time city backdrop taken from a glass high-rise building. The clothing line features the signature black and white XO logo printed on t-shirts, sweaters and sweatpants. The collection features zip-up hoodies with attention to details. The fashions are unisex which gives the clothing line versatility. Abel Tesfaye himself is featured in the clothing with his recognizable hair style.
Celebrity Cult Streetwear Collections
Toronto Singer The Weeknd Debuts His Official Issue XO Duds
Trend Themes
1. Celebrity Streetwear Collections - Celebrities launching their own streetwear collections to connect with fans through fashion.
2. Branded Fashion Lines - Musicians and artists using their platform to launch clothing lines with their personal branding.
3. Unisex Apparel - Clothing lines offering unisex pieces to meet the growing demand for gender-neutral fashion options.
Industry Implications
1. Apparel - Apparel companies can collaborate with musicians and artists to create their own fashion lines.
2. Retail - Retail companies can partner with celebrities to launch exclusive, limited-edition merch and clothing lines.
3. Entertainment - Entertainment companies can use fashion to expand the brand of their artists and musicians.