The streetwear label BAPE is now highly recognized for producing goods beyond just apparel, and its latest offering is a line of home decor boasting its iconic ABC CAMO print. The brand reaches beyond garments consistently, and this time, BAPE is offering a set of drinking glasses and a long cylindrical pillow. Each home accessory is crafted in three different colors of the same ABC CAMO pattern -- both in either the option of green, blue or pink.
Across the pillow's length, there are branded details that read: "A BATHING APE" printed in white. Both the ABC CAMO Cushion and the ABC CAMO Glasses are now available for purchase at BAPE retail locations and online.
Camo-Accented Home Accessories
BAPE's Iconic ABC CAMO Decorates Its Streetwear-Style Home Décor
Trend Themes
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Streetwear-inspired Home Decor — As more fashion brands expand into home decor, there are opportunities to create streetwear-inspired designs that appeal to a younger demographic.
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Iconic Print Home Accessories — Repurposing iconic prints can be a way for brands to expand their product offerings and give customers new ways to engage with their favorite designs.
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Branded Home Goods — Companies can create more recognition for their brand by producing branded home goods in addition to clothing, which customers can use to show their loyalty to the brand.
Industry Implications
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Fashion Retail — Fashion retailers can expand their product offerings by creating home decor lines using familiar prints and branding to appeal to customers who are loyal to their brand.
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Decorative Home Accessories — Companies that make decorative home accessories can partner with fashion brands to create unique, on-trend products that appeal to a wider range of consumers.
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Online Retail — Online retailers can offer a wider range of products, such as these camo-accented home accessories, to customers who may not live near a brick-and-mortar store that carries the brand.