Abasi Rosborough and ONS joined forces in creating a collaborative collection exploring the motifs of "futurism, urban escapism, relentless self-reliance, individual creativity, and the idea of breaking free from rigid constructs." The two aimed to deliver an apparel line that is suitable for an expansive audience. The designs are minimal and functional to maximize the longevity of the garments. Surrounding itself around the concept of a digital nomad, the capsule is crafted to be environmentally adaptive, very lightweight and effortlessly versatile.
The Abasi Rosborough and ONS collection features pieces that will help to ease consumers into the warmer weather. Some of the transitional garments include bombers, parkas, flight jackets, quilted shirts, hoodies and a selection of pants.
Futuristic Collaborative Capsules
Abasi Rosborough and ONS' Capsule Focuses on the Digital Nomad
Trend Themes
1. Futurism in Fashion - Disruptive innovation opportunity: Explore the use of advanced materials and technologies to create futuristic and environmentally adaptive apparel.
2. Urban Escapism - Disruptive innovation opportunity: Develop clothing that offers comfort, functionality, and versatility for individuals seeking to escape from the rigid constructs of urban life.
3. Digital Nomad Fashion - Disruptive innovation opportunity: Design lightweight and adaptable clothing that caters to the needs of digital nomads constantly on-the-go.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate sustainable materials and cutting-edge techniques in fashion production and design.
2. Outdoor Apparel - Disruptive innovation opportunity: Create functional and lightweight outdoor clothing for urban escapists and digital nomads.
3. Travel Accessories - Disruptive innovation opportunity: Develop innovative, multi-purpose accessories for the needs of digital nomads and urban explorers.