The new AAPE+ Spring/Summer 2019 collection features a broad selection of goods that are highlighted by athleisure apparel. The seasonal designs are charged with tech sensibilities including brightly colored outerwear, shorts, tees, and more. There are two sectioned off collections -- there is the City Hunt capsule and the Training Club capsule.
The City Hunt range features reflective details and breathable materials, whereas the Training Club capsule features functional fabric including those that wick moisture. Notably, the signature AAPE circular logo is replaced with a triangular shape instead throughout the range. The collection also features footwear designs, designed to be suitable for multiple different performances. There is the introduction of the brand's new POTENTIAL RL, which stands for Runner Low in three colorway options of either black, white, or yellow.
Streetwear-Informed Summer Athleisure
The AAPE+ Spring/Summer 2019 Range is Highly Functional
Trend Themes
1. Athleisure Apparel - Disruptive innovation opportunity: Develop athleisure apparel that incorporates tech sensibilities and functional fabrics for enhanced performance.
2. Reflective Details - Disruptive innovation opportunity: Integrate reflective details into clothing designs to enhance visibility and safety, especially for outdoor activities.
3. Triangular Logo - Disruptive innovation opportunity: Experiment with unique logo designs, such as triangular shapes, to create a distinctive brand identity in the fashion industry.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Combine streetwear aesthetics with functional elements to create a new category of fashionable athleisure apparel.
2. Sportswear - Disruptive innovation opportunity: Develop sportswear with moisture-wicking fabrics and other functional features to enhance athletic performance and comfort.
3. Footwear - Disruptive innovation opportunity: Design performance-driven footwear that offers versatility and support for various physical activities.