The Spring/Summer 2012 edition of Grey Magazine is now featuring the 'A Touch Of Class' photoshoot. The unusual and highly saturated images showcase the looks of German model Antonia Wesseloh who is found within rubber elbow-length cleaning gloves.
The sponges and vacuums wielded by Wesseloh in the A Touch Of Class editorial have been overseen by the world-renowned fashion photographer Ellen Von Unwerth. Also of Germanic origin, the two worked together to put on a haunting domestic production amid a retro abode.
Stylist Lotta Volkova Adam made Wesseloh's polishing of counters and mirrors appear somehow stylish. Volkova's selection of a gilded skirt alongside vintage dresses and conservative skirts worked well with A Touch Of Class' throwback theme, bringing back the classic 1950s housewife with a novel feel.
Saturated Housekeeping Editorials
The Grey Magazine 'A Touch of Class' Photoshoot Polishes Homes
Trend Themes
1. Saturated Housekeeping Imagery - Opportunity for advertising campaigns and editorial content to incorporate unique and stylized visuals of traditionally mundane household tasks.
2. Retro Domestic Aesthetic - Potential for fashion and decor brands to leverage the resurgence of vintage household items and apparel for modern-day consumers.
3. Fashion-focused Domesticity - Opportunity for brands to elevate everyday cleaning and homemaking tasks using fashion and style as a point of inspiration.
Industry Implications
1. Home Cleaning Products - Domestic cleaning supply companies can explore artistic and creative approaches to advertising and branding in order to stand out among competition.
2. Fashion and Apparel - Clothing and accessory brands can market to consumers interested in vintage and retro-inspired household aesthetics and products.
3. Interior Design and Decor - Design firms and home goods brands can capitalize on the renewed popularity of mid-century modern designs and decor to create modern yet retro-inspired living spaces.