Glenmorangie’s ‘A Tale of the Forest’ is a new limited edition whiskey that uses barley kilned with woodland botanicals. This experimental whiskey is meant to evoke a sense of peace through the forest's sounds, scents, and sights. Drawing inspiration from her surroundings and her chats with Dr. Bill about Scotland, Thai illustrator Pomme Chan teamed up with Glenmorangie to bring the whisky's flavors to life through a stunning, artful packaging design. Pomme Chan traveled deep into her favorite forest in northern Thailand, and soon after, she created a fanciful forest of her own.
‘A Tale of the Forest’ boasts scents of pine needles, woodland moss, and junipers and tastes of eucalyptus, mint, bitter orange, and woodsmoke. The expression is available starting on Sep 22, 2022, featuring Pomme Chan’s delightful art.
Artful Nature-Inspired Whiskeys
Glenmorangie Releases the ‘A Tale of the Forest' Premium Whiskey
Trend Themes
1. Nature-inspired Spirits - Capitalizing on the trend towards a more natural and holistic lifestyle by infusing spirits with botanicals and showcasing their origins.
2. Artistic Liquor Packaging - Innovating on traditional liquor packaging by incorporating unique and eye-catching art designs that convey a sense of the product's origin and story.
3. Limited Edition Releases - Creating a sense of exclusivity and urgency with limited edition spirit releases that cater to experimental tastes and high-end audiences.
Industry Implications
1. Alcohol - Beverage companies can take inspiration from Glenmorangie's use of natural botanicals and unique packaging design to create their own line of nature-inspired spirits.
2. Art - Artists can collaborate with beverage companies to create custom packaging for limited edition liquor releases that tell a story and elevate the drinking experience.
3. Hospitality - Restaurants and bars can capitalize on the trend towards exclusive and experimental drink offerings by featuring limited edition releases and craft cocktails made with nature-inspired spirits.