WHO DECIDES WAR introduces its latest capsule for the Spring/Summer 2021 season entitled 'A Still, Small Voice' and it boasts juxtaposing themes throughout. The brand launches its first ever range to include womenswear and notably, the lookbook arrives with a video using a soundtrack of Joey Bada$$' original spoken word poem. The latest capsule is rooted in the brand's ethos, which is "common fabrics constructed together in an unconventional yet wearable way."
There are lace accents that detail the apparel along with embroidered applique and stained glass visuals as well. Best and D'Amore explain that "We chose [to set the collection at] the castle because of its grandness and serenity. We wanted to imagine an escape from everything going on in the world at large, even if for a moment. We wanted to create something that opened the conversation between royalty and Black youth."
Layering Contrasting Spring Fashion
WHO DECIDES WAR Readies for SS21 with A Still, Small Voice
Trend Themes
1. Contrasting Spring Fashion - Disruptive innovation opportunity: Explore unconventional fabric combinations and unexpected juxtapositions in spring fashion for a unique and wearable aesthetic.
2. Inclusive Womenswear - Disruptive innovation opportunity: Focus on expanding fashion collections to be more inclusive by introducing womenswear alongside menswear, catering to a wider audience.
3. Visual Storytelling - Disruptive innovation opportunity: Utilize multimedia platforms, such as videos with original spoken word poetry, to enhance the brand storytelling and create a deeper connection with the audience.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Innovate within the fashion industry by introducing unconventional fabric combinations and incorporating visual storytelling techniques for a more engaging consumer experience.
2. Apparel Manufacturing - Disruptive innovation opportunity: Adapt apparel manufacturing processes to incorporate lace accents, embroidered applique, and stained glass visuals, opening up new avenues for creative designs.
3. Multimedia Production - Disruptive innovation opportunity: Provide multimedia production services to fashion brands, assisting them in creating visually impactful videos and other multimedia content to enhance brand storytelling.