Perrin Brewing Company recently expanded its portfolio with the introduction of a Night in Perrin-Dise Tiki IPA (7% ABV). Part of the Side Hustle Series, the new beverage is available on draft and in 6-packs of 12 oz. cans at the Pub, with statewide distribution to follow.
Combining Tiki drinks with floral flavors including lime, orange, and pineapple), the new IPA is a refreshing beverage with a delightful flavor profile. "Tiki is all about tropical flavors and having fun," said Senior Marketing Manager Lindsey VanDenBoom. "Add sweet fruitiness to sour citrus with a hint of spice, and you’ve got yourself A Night in Perrin-Dise. The cool thing is that all of these flavors are derived from hops."
Tiki-Inspired Tropical IPAs
Perrin Brewing Company Releases A Night in Perrin-Dise Tiki IPA
Trend Themes
1. Tiki-inspired Beverages - Beverage companies can create tiki-inspired drinks with a variety of tropical flavors to engage consumers with a refreshing twist.
2. Floral Ipas - Craft breweries can experiment with unique flavors such as flowers and fruits while brewing IPAs to provide a distinctive taste to their consumers.
3. Side Hustle Series - Companies can introduce new products under a separate line or 'series' along with their established products to maintain brand identity while catering to a niche audience.
Industry Implications
1. Craft Beer Industry - Craft brewers can experiment with unique flavors and distinguish themselves from established beer brands.
2. Beverage Industry - Beverage manufacturers can create new products and leverage consumer demand for unique and refreshing beverages.
3. Hospitality Industry - Hotel, bars, and restaurants can serve tiki-inspired drinks and floral IPAs to attract customers looking for unique and refreshing beverages.