Fashion imprint A Ma Maniére works in collaboration with Awake NY on a new collection as a part of the notable Whitaker Group COLOR CODE program. COLOR CODE was unveiled last year as a product collaboration initiative that supports Black and minority brands to create capsules alongside The Whitaker Group's retail brands.
The latest works with Awake NY and A Ma Maniére by blending together different cultural aspects, turning its attention to DC, Atlanta, New York City, and Houston. There are nine pieces that make up the capsule and it is designed with inspiration from the 90s and the athletic wear of the time, specifically the ones that were worn at Historically Black Colleges and Universities.
Color-Focused Collab Streetwear
A Ma Maniére and Awake NY Join on a New COLOR CODE Collection
Trend Themes
1. Black and Minority Brand Collaborations - The COLOR CODE program can inspire more collaborations between black and minority brands and bigger companies in the fashion industry.
2. Nostalgic 90s-inspired Designs - The 90s-inspired designs can bring back the nostalgia and appeal to customers who are fond of retro fashion styles.
3. Culturally Influenced Streetwear - Blend cultural elements into streetwear can create unique fashion products that resonate with a diverse range of audiences.
Industry Implications
1. Fashion Retail - Retail companies can look into collaborating with black and minority brands to bring diverse and culturally influenced fashion products to the market.
2. Athletic Wear - Companies in the athletic wear industry can tap into the 90s-inspired designs trend to create retro products that appeal to consumers' nostalgia.
3. Marketing and Branding - Marketing and branding agencies can explore how to blend different cultural elements into their clients' products to create new trends and fashion styles.