The idea of mailing a postcard is not novel, but A Diary by Saehee Her aims to create a way that you can send a greeting from the most meaningful of all locations -- your memory.
This picture diary is made as a type of scrapbook in which you can document pictures of your everyday life. These can eventually be removed, as the pages feature perforations from the album in order to send a greeting. Printed on card-stock, each page has all of the makings of a postcard on the flip side.
A Diary by Saehee Her is not only on par with a chic minimalist aesthetic, but it also holds a sentimental and almost intimate appeal, making it a rare find.
Minimalist-Mailed Memories
A Diary by Saehee Her Boasts Aesthetic Elegance with Emotive Charm
Trend Themes
-
Digital Postcard Trends — Opportunity for digital platforms to disrupt traditional postcards by offering customizable, aesthetic and sentimental digital postcards.
-
Scrapbooking Revival — Opportunity for scrapbooking industry to innovate by combining traditional scrapbooking with minimalist design and interactive elements.
-
Personalized Greeting Cards — Opportunity for greeting card companies to offer personalized options that allow customers to create and send their own sentimental and aesthetic greetings.
Industry Implications
-
Digital Platforms — Digital platforms that offer customizable, aesthetic, and sentimental digital postcards disrupt the traditional postcard industry.
-
Scrapbooking — Scrapbooking industry stands to benefit by combining traditional scrapbooking with minimalist design and interactive elements.
-
Greeting Card Companies — Greeting card companies have an opportunity to offer personalized options for customers to create and send their own sentimental and aesthetic greetings.