High-fashion designer Tory Burch recently teamed up with wearable tech brand FitBit to create a line of chic jewelry pieces that can track an individual's fitness. These stylishly wearable fitness bracelets and necklaces are marketed towards women in the hopes that the FitBit items will feel less like fitness trackers and more like conventional pieces of jewelry.
FitBit's recent collaboration with Tory Burch is a great way to get women more excited about wearing fitness trackers. Turning bracelets and necklaces that monitor your steps, heart rate and health into luxury jewelry items allows women the opportunity to incorporate these fitness trackers into their daily outfits as everyday pieces. The line includes pieces such as golden necklaces, neon patterned silicone bracelets and wearable gold arm cuffs that look much more like jewelry than health trackers.
Fashionable Tech Jewelry
Tory Burch Teams Up With FitBit to Create Wearable Fitness Bracelets
Trend Themes
1. Fashionable Fitness Trackers - The combination of fashion and fitness with wearable technology can lead to innovative products that seamlessly blend into consumers' daily lives.
2. Collaborative Product Design - Partnerships between high-fashion and tech companies can inspire unique products that appeal to a broader range of consumers.
3. Smart Accessories - Creating smart jewelry and other accessories that perform multiple functions can provide convenience and style for consumers on-the-go.
Industry Implications
1. Fashion - Fashion companies that collaborate with fitness and tech brands can create new revenue streams and tap into new markets.
2. Wearable Tech - Companies in the wearable tech industry can explore opportunities to partner with high-fashion designers to create products that are fashionable and functional.
3. Health and Wellness - The combination of fashion and wearable tech can help companies in the health and wellness industry to create innovative products that encourage a healthy lifestyle.