Three Cents, the bartender-founded premium mixer brand, launched its Intense to the Last Sip campaign to spotlight the high carbonation of its sodas and tonics, featuring a hero film directed by Carl Sundemo and the tagline "Never Still." The campaign emphasised the brand’s focus on intense fizz, flavour and sensory impact, using the recurring image of flying bottle caps to dramatise carbonation levels and reinforce its premium positioning.
The rollout spans outdoor placements, bespoke installations, a high-production television advert, cinema spots, digital amplification and targeted below-the-line activations aimed at both bartenders and consumers. Three Cents also aligned the campaign with Paloma Month promotions throughout May and teased a forthcoming product launch following the debut of Fig Leaf Soda in 2024.
For bartenders and mixer consumers, the campaign reinforces growing demand for experiential premium mixers that elevate cocktail presentation and flavour delivery. The push also positions high carbonation as a distinct sensory differentiator within the increasingly competitive mixer category, supporting cocktail experimentation and occasion-based drinking experiences.
Intense Carbonation Campaigns
Three Cents Unveiled Its Intense to the Last Sip Campaign
Trend Themes
-
High-intensity Carbonation — Elevating fizzy profiles creates potential for novel product formats that redefine sensory hierarchy within mixers and soft drinks.
-
Experiential Mixer Marketing — Campaigns built around multisensory installations and bartender-focused storytelling open space for immersive brand experiences that blur product and performance.
-
Occasion-based Cocktailization — Growing demand for occasion-specific mixers signals room for curated, limited-run SKUs tailored to ritualized drinking moments.
Industry Implications
-
Premium Beverage Manufacturing — The rise of intense carbonation suggests opportunities for reengineering production and packaging to preserve higher CO2 levels and deliver consistent sensory impact.
-
On-premise Hospitality — Bartender adoption of highly carbonated mixers indicates shifts in cocktail technique and presentation that could reshape beverage menus and guest expectations.
-
Advertising and Experiential Agencies — Investment in high-production, cinematic campaigns signals appetite for cross-channel storytelling that leverages tactile activations to amplify product distinctiveness.