Easy Skate-Surf is a surf shop and cafe hybrid that gives shoppers an experience worth remembering. The retail space was designed by shop owners Gerard Cancio and Jay Mitra who incorporated bright colors while aiming to bring a laid back feeling to life. The shop aims to please the creative minds of surfers and skaters alike. Located in Pasig City in the Philippines, the shop fuses a retail space with a cafe and encourages visitors to browse with a cup in hand.
The store is packed with brightly colored skate and surfboard accessories that line its walls from top to bottom. The retail space's ultimate goal is to make skater and surfer shoppers feel right at home while also appealing to lovers of craft coffee.
The shop's highlighted feature is its coffee bar which creates a sense of community within the retail space. In order to create a more meaningful connection with its consumers, Easy Skate-Surf focuses on experiential retail that is based on comfort and convenience.
Experiential Surf Shops
This Casual Surf & Skate Shop Features an In-House Coffee Shop
Trend Themes
1. Experiential Retail - The fusion of retail and experiential elements creates a memorable shopping experience for customers, fostering a sense of community and connection.
2. Cafe Integration - The integration of a coffee bar within a retail space enhances the customer experience, encouraging visitors to browse and spend more time in the store.
3. Surf & Skate Culture - The incorporation of bright colors and laid-back vibes in surf shops appeals to the creative minds of surfers and skaters, creating a niche market for specialized products.
Industry Implications
1. Retail - The retail industry can explore the concept of experiential retail to create unique shopping environments that go beyond traditional brick-and-mortar stores.
2. Cafe - Cafes can consider integrating retail elements within their spaces to attract more customers and provide a distinctive experience.
3. Sports and Recreation - The surf and skate industry can embrace the fusion of retail and coffee culture to strengthen the connection with their target audience and promote their products.