It’s refreshing to see something genuine in the fashion world like real women being cast as runway models as was the case in the Rick Owens Fall 2014 runway show.
This is the second season running that the label chooses to feature real women, and just a couple of models, for their runway show.
Using women of all ages, races and sizes, the Rick Owens Fall 2014 runway show is inspirational because of its diverse casting and because it shows what real women in all their shapes and sizes really look like in designer clothes. While models like Hanne Gaby Odiele and Alana Zimmer helped show what the clothes looked like on models.
The all-black collection features a lot of the designer’s signature draped sheaths, cape-like outerwear and leather knee-high sneakers.
Refreshing Real Women Shows
Ricks Owens Uses Real Women for the Rick Owens Fall 2014 Runway Show
Trend Themes
1. Real Women Models - The use of real women as runway models presents an opportunity for brands to connect with consumers on a more relatable level.
2. Diverse Casting - The inclusion of women of all ages, races, and sizes in runway shows allows for increased representation and celebration of diversity.
3. Signature Draped Sheaths - The use of draped sheaths in the collection presents an opportunity for innovation in the design and construction of garments.
Industry Implications
1. Fashion - Fashion brands can embrace the trend of using real women models and diverse casting to create more inclusive and relatable marketing campaigns.
2. Beauty - Beauty brands can collaborate with fashion designers to create makeup and skincare collections that cater to a wide range of skin tones and types.
3. Footwear - The leather knee-high sneakers showcased in the runway show open up opportunities for footwear brands to experiment with unique designs and materials.