The Millennial demographic is purported to be looking for a libation that's different from traditional beer, so brands are responding with new beers as seen with Redd's Apple Ale. The brand is introducing Redd's Raspberry Ale as well as Redd's Peach Ale to offer a distinctly crisp and unexpected flavor option for consumers to enjoy. The latter comes as the first in the Limited Pick series that will be limited-edition and introduce new beers every so often.
The new announcement from Redd's Apple Ale also comes in unison with the Redd's Blueberry Ale coming back to the market. This, along with the new Raspberry Ale, will be made available year-round for fans of refreshing beer-based libations to enjoy.
Seasonal Fruit Flavor Beers
Redd's Apple Ale is Available in Three New Refreshing Varieties
Trend Themes
1. Seasonal Fruit Flavor Beers - Disruptive innovation opportunity: Expand the market for flavored beers by introducing new and unexpected fruit flavors to attract the Millennial demographic.
2. Limited-edition Beer Releases - Disruptive innovation opportunity: Create a sense of exclusivity and excitement by introducing limited-edition beers that are only available for a short period of time.
3. Year-round Fruit Flavor Beers - Disruptive innovation opportunity: Meet consumer demand for refreshing and fruity beer options by offering fruit-flavored beers as a regular year-round offering.
Industry Implications
1. Craft Beer - Disruptive innovation opportunity: Craft breweries can experiment with different fruit flavors to create unique and appealing beers that stand out in a crowded market.
2. Alcoholic Beverage - Disruptive innovation opportunity: Established alcoholic beverage companies can diversify their product offerings by introducing new fruit-flavored beers to attract a younger demographic.
3. Beverage Distribution - Disruptive innovation opportunity: Beverage distributors can capitalize on the growing popularity of fruit-flavored beers by adding these products to their distribution networks and reaching a wider audience.