Slazenger launched its second Off-Court collection on July 12, 2026, presenting a 14-piece capsule that reworks the brand’s 145-year sporting archive through a contemporary fashion lens. Designed under newly appointed creative director Alexei Hamblin, the collection also marks Off-Court’s first womenswear release, featuring a knitted tennis dress and a modern take on the traditional golf V-neck sweater.
The line blends tennis, golf and terrace-culture influences with Off-Court’s signature burgundy, navy and cream palette. Plaid and houndstooth patterns appear alongside menswear pieces such as a track jacket, Bermuda-style denim shorts and graphic tees. The hero Back Page Woven Shirt features a cropped cut and prints drawn from vintage Slazenger advertisements, while the womenswear assortment includes a skort and elevated summer essentials.
Priced between £40 and £90, the collection translates Slazenger’s sporting heritage into accessible, fashion-led pieces. The launch reflects growing demand for archive-inspired storytelling, expanded womenswear categories and premium-looking sportswear at approachable prices.
Archive-Inspired Womenswear Pieces
Slazenger Unveiled Its Second Off-Court Collection
Trend Themes
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Archive-led Sportswear — Heritage brand assets are becoming contemporary design inputs, creating space for labels to convert historical graphics, silhouettes and stories into commercially relevant apparel.
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Accessible Premium Capsules — Mid-priced collections with elevated styling are reshaping value perceptions by offering aspirational aesthetics without luxury-level price barriers.
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Womenswear Category Expansion — Legacy sports brands are extending into women-focused capsules as lifestyle dressing, tenniscore and golf-inspired fashion converge across everyday wardrobes.
Industry Implications
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Fashion Apparel — Archive references and sport-lifestyle hybrids are influencing seasonal collections, giving apparel brands new ways to differentiate through heritage-driven design.
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Sporting Goods — Performance-rooted companies are broadening beyond equipment and technical gear as off-court fashion becomes a meaningful extension of brand identity.
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Retail — Affordable capsule drops with strong visual storytelling are strengthening merchandising opportunities for retailers seeking trend-led products with recognizable brand equity.