A bullet is the perfect packaging for running shoes. Representative of speed and energy the projectile is the ideal metaphor for athletic shoes.
The concept box design by Jenny Kim is called Milli, which is short for millimeter—the increments that bullets are measured in. The golden bullet shoebox opens at one end and the runners are slid in.
Taking up much less space than the traditional cardboard carton, theoretically you could buy twice as many pairs before your bags were too full to carry.
Bullet Shoeboxes
Speed and Energy Represented in ‘Milli' Packaging
Trend Themes
1. Bullet Packaging - The use of bullet-shaped packaging for products like running shoes represents an opportunity for companies to showcase the speed and energy of their products.
2. Space-saving Packaging - The development of packaging designs that take up less space, like the bullet shoebox design, presents an opportunity for companies to create more efficient and cost-effective transportation and storage solutions.
3. Metaphorical Packaging - The use of packaging designs that incorporate metaphors like the bullet shoebox for athletic shoes presents an opportunity for companies to create more memorable and impactful branding experiences for customers.
Industry Implications
1. Sporting Goods - The sporting goods industry can benefit from the development of packaging designs that better represent the speed, energy, and style of their products, as well as more practical space-saving solutions for transportation and storage.
2. Retail - The retail industry can benefit from the production of more efficient and cost-effective packaging solutions, like the bullet shoebox design, that make it easier to transport and display large quantities of products.
3. Marketing and Advertising - The marketing and advertising industry can benefit from the use of metaphorical packaging designs that create memorable and impactful branding experiences for customers, like the bullet shoebox design for athletic shoes.