MGA Entertainment's Bratz is releasing its first celebrity-inspired collection with influence taken from reality star and entrepreneur Kylie Jenner. The collection comprises the Bratz x Kylie Fashion Dolls — Day and Night Editions, as well as the Bratz x Kylie 24-inch Fashion Doll.
The Bratz x Kylie 24-inch Fashion Doll pays homage to one of Jenner's standout red carpet looks, specifically her striking purple feather-trimmed Versace dress from the 2019 Met Gala.
Elsewhere, the Bratz x Kylie Fashion Dolls comprise two distinctive styles. The daytime outfit consists of a patent leather minidress paired with sporty frames. For the nighttime look, Jenner sports a textured one-shoulder dress featuring a leg slit.
The Kylie Jenner x Bratz collaboration will arrive in stores on October 1.
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Trend Themes
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Celebrity-inspired Toy Dolls — The Bratz x Kylie Fashion Dolls collection takes inspiration from reality star and entrepreneur Kylie Jenner, offering consumers a chance to own a miniature version of their favorite celebrity.
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Red Carpet Fashion Replicas — Bratz x Kylie 24-inch Fashion Doll recreates Kylie Jenner's standout red carpet look from the 2019 Met Gala, allowing fans to have a miniature version of the iconic dress.
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Day and Night Editions — The Bratz x Kylie Fashion Dolls collection features both daytime and nighttime outfits inspired by Kylie Jenner's personal style, giving kids the chance to dress up their dolls for different occasions.
Industry Implications
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Toy Manufacturing — The collaboration between Bratz and Kylie Jenner opens up opportunities for toy manufacturers to create celebrity-inspired dolls that appeal to young consumers.
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Fashion and Apparel — Bratz x Kylie Fashion Dolls collection offers a unique opportunity for the fashion industry to expand its offerings by introducing miniature versions of trendy outfits inspired by celebrities.
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Cosmetics and Beauty — The Bratz x Kylie Fashion Dolls collaboration presents a chance for cosmetics and beauty brands to market their products through miniature celebrities, tapping into the popularity of reality star Kylie Jenner.