South Korean fashion label 99%IS- introduces its latest launches that are ready for the summer season. The latest drop is comprised of summery tees in a bright color palette and bold visual pritns. There are 12 tees that make up the brand's VOL 14 and VOL 15 collections.
The designs are spotlighted by bold visual motifs such as skeletons, beers, thrones, to name a few. The color palette is predominantly white, black, light blue, and red, applied in a variety of different collages. additional emblems that detail the designs include tags that read "ATT1%TUDE" and the "N" logo resting inside a circle. Another notable visual detailing the tees is a parody iteration of Mickey Mouse.
Fluorescent Summer-Ready T-Shirts
99%IS- Readies for the Warmer Seasons with Bold Fashion Looks
Trend Themes
1. Summer-ready T-shirts - Fashion brands are innovating in the summerwear space by launching bold and bright graphic tees with unique visual motifs.
2. Bold Visual Motifs - Fashion brands are incorporating bold visual motifs such as skeletons, beers, thrones and more in their summer collections to attract younger audiences.
3. Parody Iterations - Fashion brands are experimenting with parody iterations of popular cartoon characters to create unique and catchy pop-culture inspired designs.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can benefit from incorporating bold visual motifs and unique parody iterations to create distinctive and marketable collections.
2. Graphic Design - The graphic design industry can find new opportunities by collaborating with fashion brands to create innovative bold visual motifs and unique designs.
3. Printing Services - The printing services industry can offer custom graphic printing services to fashion and apparel brands to cater to the growing demand for bold and unique visual motifs.