New Balance continues to grab attention and this time around, the brand shifts its focus to the notable 992 shoe model for the season, detailing it in neon hits throughout the silhouette. The latest tonal update sees neon green and blue throughout most of the upper, resting on top of a clean white base foundation to allow for a stark contrast.
The mesh material gives it some breathability and can be seen on the toe box and the collar overlay details. There is also a bright orange that makes up the branding detail seen on the side of the shoe reading the iconic "N." Branding details continue at the tongue and the heel section to round it all out.
Flourescent Tonal Casual Footwear
New Balance Gives the 992 Shoe Neon Accents Throughout
Trend Themes
1. Neon Accents - Integrating bright neon accents on footwear and apparel appeals to those seeking bold fashion choices.
2. Tonal Update - Updating classic shoe models with new, tonal colorways gives new life and interest to favorite styles.
3. Branding Details - Creative branding details on footwear and apparel provide an opportunity for companies to differentiate themselves from competitors.
Industry Implications
1. Footwear and Apparel - Incorporating neon accents and tonal updates to footwear and apparel appeals to fashion-forward individuals.
2. Athletic Footwear - Creative branding and design details on athletic footwear help companies differentiate themselves to sports enthusiasts.
3. Streetwear Fashion - Tonal updates and neon accents appeal to the streetwear culture of bold color choices.