Amsterdam-based designer Daniëlle Cathari creates her latest collaborative project with New Balance. She gives a go at the classic 991v2 sneaker model this time around with a focus on a matcha-themed tonal palette. The silhouette itself made its first appearance last year as a new iteration of its 991 with new constructions whilst maintaining the retro spirit of the classic.
The new iteration highlights a slime-green tone throughout the upper with suede materials that is inspired by matcha powder. The brown mesh accents that add a tonal contrast are meant to represent chocolate. All of the details come together for a seamless structure rounded out by embroidered collaborative branding on the tongue and reflective accents.
Deep Green Collaborative Sneakers
Daniëlle Cathari Creates her Own New Balance 991v2 Shoe
Trend Themes
1. Matcha-themed Tonal Palette - Opportunity for brands to incorporate matcha-inspired colors into their products for a unique and eye-catching aesthetic.
2. New Constructions in Sneaker Design - Potential for sneaker companies to explore innovative construction techniques to update classic silhouettes and maintain a retro vibe.
3. Collaborative Branding and Accents - Chance for brands to collaborate with designers and incorporate unique branding and accents to create exclusive, limited-edition products.
Industry Implications
1. Fashion & Apparel - Opportunity for fashion brands to tap into the matcha-inspired color trend and create clothing and accessories that appeal to a health-conscious, aesthetically-driven consumer base.
2. Footwear - Potential for sneaker manufacturers to experiment with new construction techniques and collaborate with designers to create innovative and exclusive sneakers that appeal to sneaker enthusiasts and collectors.
3. Design & Collaboration - Chance for designers and brands to collaborate and create unique, limited-edition products that combine innovative design elements with established brand identities.