Rapper Action Bronson recently unveils a new look at his upcoming range made with New Balance, displaying the 990v6 collaboration. The shoes were shown during an AEW wrestling match and now, the rapper gives fans a closer look by dropping the photos online on Instagram.
The design is inspired by the concept of the 'dad shoe' and it is detailed with colorful panels throughout the entire silhouette. It is detailed with a blend of materials and hues starting with a volt at the base applied on the breathable mesh. It is then detailed with brown leather paneling on top of the quarter panels. It is then rounded out by olive green mudguards and secured with purple and pink hiking laces over the forefoot.
Rapper-Backed Colorful Footwear
Action Bronson Unveils a Look at His 990v6 Collaboration
Trend Themes
1. Colorful Footwear - Incorporating bold and bright colors into footwear designs is an opportunity for companies to stand out in the market and appeal to younger generations.
2. Dad Shoe Revival - The popularity of 'dad shoes' is still on the rise, presenting an opportunity for companies to innovate by creating unique designs while still maintaining the retro aesthetic.
3. Celebrity Collaborations - Partnering with celebrities and influencers, like Action Bronson, to design and promote footwear collections can help companies reach wider audiences and increase brand recognition.
Industry Implications
1. Footwear - Companies in the footwear industry can explore using bold colors and unique designs to appeal to a younger demographic and tap into the resurging popularity of 'dad shoes'.
2. Fashion Retail - Fashion retailers can leverage the influence of celebrity collaborations to boost sales and attract customers who are fans of the artists involved.
3. Athletic Apparel - Collaborating with musicians and artists on limited edition footwear collections can help companies in the athletic apparel industry to drive sales and create buzz around their products.