FILA has been a popular brand among sneakerheads for decades now, with icons like Tupac Shakur boasting them back in the 1990s, which has caused the brand to create a design called the '96GL' to honor the rapper.
The basketball sneakers feature a sleek black and red colorway, with the formerly mentioned color used on the high-end leather that constructs the uppers, while the latter hue marks the soles. On the uppers, the words "ALL EYEZ ON ME" are featured in black embroidery, which references the rapper's fourth studio album, as well as the dramatic biography about him that was recently released.
The 96GL sneakers are available starting December 23rd, and are available from retailers like atmos for approximately $130 USD
Rap Legend-Inspired Sneakers
FILA's '96GL' Model Honors the Late Rapper 2Pac
Trend Themes
1. Rapper-inspired Fashion - Opportunity to create clothing and accessories inspired by iconic rap legends like Tupac Shakur.
2. Retro Sneaker Revival - Reviving classic sneaker designs from the 1990s and making them popular among sneaker enthusiasts.
3. Limited Edition Collaborations - Collaborating with brands and artists to create exclusive and limited edition sneaker releases.
Industry Implications
1. Fashion Retail - Fashion retailers can tap into the growing demand for rapper-inspired fashion by creating their own collections.
2. Footwear Manufacturing - Sneaker companies can benefit from the retro sneaker revival trend by reissuing popular designs from the past.
3. Music Merchandise - Artists and record labels can expand their merchandising opportunities by partnering with sneaker brands to create limited edition collaborations.