In anticipation of the launch of the new film In The Heights, Warner Bros. Pictures, Alex Rodriguez, and Presidente joined forces to offers a $96,000 giveaway – the same amount as the winning lottery ticket that inspired the movie. Fans over the age of 21 can enter by uploading a photo to Facebook or Instagram that answers the question: "How will $96,000 change your life?"
"We are beyond thrilled to partner with Warner Bros and a film like ‘In the Heights’, that boldly celebrates Dominican and Hispanic culture," said Alex Monroy, Senior Brand Director, Presidente at Anheuser-Busch. "As the beer of the Dominican Republic, this partnership gives us the opportunity to champion our brand birthplace but also the cultural identities and stories of many hispanic communities and Presidente drinkers stateside."
The winner of the $96,000 giveaway will be selected by a small panel of judges, including Alex Rodriguez and Luis Miranda - the father of In The Heights creator, Lin-Manuel Miranda.
Film-Inspired Cash Giveaways
Warner Bros. Launched a $96,000 Giveaway in Honor of 'In the Heights'
Trend Themes
1. Film-inspired Giveaways - Offering cash or prizes inspired by movies in order to engage with fans and promote upcoming films.
2. Social Media Contests - Using social media to run contests and engage with fans through interactive prompts.
3. Cultural Partnerships - Teaming up with brands and organizations that align with the cultural themes portrayed in films or other media.
Industry Implications
1. Entertainment - Creating memorable experiences and valuable promotions for moviegoers in order to increase engagement, revenue and profitability.
2. Beverage - Partnering with cultural events or film releases in order to promote brands and increase reach and awareness of cultural events and movies.
3. Social Media Marketing - Crafting engaging social media campaigns and content in order to connect with and build an audience with authentic, interactive content.