The 7UP 'Bubbles' ad follows a group of young attractive friends as they discover their drinks are causing water pipes to explode all over the city. Sounds terrible, right? Well, the water pipes are actually releasing bubbles all over the city.
The 7UP 'Bubbles' commercial is an uplifting, effervescent ad that aligns the lemon-lime soda with refreshment, fun and happiness. See the China-based spot above.
Implications - With society so saturated with advertisements, consumers have gradually become desensitized to the majority of them. The advertisements which remain to reign superior are those that contain surreal themes or images. Companies can incorporate these elements into their marketing campaigns to appeal and be memorable to target markets.
Effervescent Soda Campaigns
7UP 'Bubbles' Commercial Features a City Full of Uplifting Bubbles
Trend Themes
1. Surreal-themed Campaigns - Companies can incorporate surreal themes into their marketing campaigns to appeal and be memorable to target markets.
2. Refreshing Advertisements - Creating effervescent and uplifting ads can align products with refreshment, fun, and happiness.
3. Desensitization to Advertisements - As society becomes saturated with advertisements, companies must find innovative ways to stand out and grab consumer attention.
Industry Implications
1. Beverage Industry - Beverage companies can use surreal-themed and refreshing campaigns to differentiate themselves in a competitive market.
2. Marketing and Advertising Industry - Marketing agencies can develop creative strategies that break through consumer desensitization to deliver memorable campaigns.
3. Creative Content Production Industry - Companies specializing in video production and creative content can play a role in developing surreal and uplifting advertisements that capture attention and resonate with audiences.