This past year has seen a massive influx of interest in the loungewear industry, with retail adjacent brands releasing their own iterations -- 7-Eleven's pajamas were released recently, marking the convenient store's entry into the loungewear sphere.
The comfortable set was released by the Swedish branch, and stay true to the brand's colorway and logo. The pajamas feature vertical red, green and white stripes, making for a chic but laidback look. According to Marketing Director Anna Maria Carnemark "More and more people spend most of their time at home and for many, pajamas have become loungewear; a garment to snuggle in at home, 24 hours a day".
The 7-Eleven pajamas are available for approximately $35 USD.
Convenience Store Pajamas
7-Eleven's Pyjamas are Chic and Comfortable
Trend Themes
1. Loungewear Pajamas - Brands are releasing their own iterations of comfortable loungewear, creating an opportunity for convenience stores to enter the loungewear industry with their unique brand aesthetic.
2. Retail-adjacent Loungewear - As loungewear becomes increasingly popular, businesses with tangential interests are taking advantage of this burgeoning market to release their own loungewear lines.
3. At-home Comfort - With more people spending more time at home, there is a growing demand for comfortable, practical clothing that can be worn indoors throughout the day and night.
Industry Implications
1. Convenience Stores - Convenience stores can expand into the loungewear industry and capitalize on the popularity of loungewear with their unique brand aesthetic.
2. Fashion Retail - Fashion retailers can expand their offerings to include loungewear, meeting the growing demand for comfortable, practical clothing for at-home wear.
3. E-commerce - E-commerce retailers can tap into the loungewear market and offer a wide range of options to consumers who prefer to shop online.