7 Pack is a brand that focuses on making health more appealing, and it was conceptualized by the creative agency Godspeed Branding.
Described as a "health food program service," the 7 Pack brand aims to make nutritious food more visually appealing – both the food products themselves and the packages they are offered in. The brand's packaging comes in simple brown boxes with transparent paneling that allows consumers to peek inside at the contents – which ranges from brightly colored fruits and vegetables to wraps. Each box is covered with the brand's labeling, which comes in bold graphic designs based in purple, brown and red colors.
The 7 Pack brand is able to accomplish its goal of being both healthy and appealing for more reluctant consumers.
Accessibility-Focused Healthy Meals
7 Pack Aims to Enhance the Allure Around Nutritious Meals
Trend Themes
1. Enhanced Food Packaging - The trend of transparent paneling on packaging allows consumers to visually experience the contents of healthy meals, making them more visually appealing.
2. Bold Graphic Designs - Bold graphic designs on food packaging, using colors like purple, brown, and red, are making healthy meals more visually appealing to consumers.
3. Appealing Nutritious Food - The trend of making healthy meals visually appealing with colorful fruits, vegetables, and wraps is enticing more reluctant consumers to choose nutritious options.
Industry Implications
1. Food Packaging - The food packaging industry can capitalize on the trend of transparent paneling and bold graphic designs to create visually appealing packaging for healthy meals.
2. Health Food - The health food industry has the opportunity to enhance the allure of nutritious meals by making them visually appealing through colorful fruits, vegetables, and wraps.
3. Creative Agency - Creative agencies specializing in branding, like Godspeed Branding, can work with clients to develop appealing packaging and designs for health-focused food brands.