At-Home Tailgate Deliveries

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This 7-Eleven Pizza Promotion Helps Fans "Homegate"

Knowing that people may not be watching sports in their usual way, 7-Eleven is introducing a one-day-only free 7-Eleven pizza offer to help with "homegating" this sports season. On October 4th, 7-Eleven is offering a free whole pizza when users order through the 7NOW delivery app, and it can be picked up or delivered to enjoy alongside a game.

This free pizza promotion has the potential to show people just how easy it is to enjoy a 7-Eleven pizza and experience the convenience of the 7NOW delivery app. The cheese, pepperoni or extreme meat oven-baked pizzas can be ordered with a variety of other items like freshly made salads, boneless wings or even cut fruit. Diners over the legal drinking age also have the option to place their pizza order with wine or beer.
Trend Themes
1. At-home Tailgating - The rise of at-home tailgating presents opportunities for delivery services to cater to sports fans by offering convenient and personalized food and beverage options.
2. Free Pizza Promotions - Promotions like 7-Eleven's free pizza offer showcase the power of giveaways to generate interest and engagement among customers, leading to potential increased sales and brand loyalty.
3. Convenience Through Delivery Apps - The integration of delivery apps like 7NOW provides consumers with the ease and convenience of ordering their favorite food and beverages, presenting opportunities for other businesses to tap into the on-demand delivery market.
Industry Implications
1. Food Delivery Services - Food delivery services can capitalize on the trend of at-home tailgating by providing tailored menus and quick delivery options for sports enthusiasts.
2. Promotional Marketing - Promotional marketing companies can learn from 7-Eleven's successful free pizza promotion to create innovative giveaways and incentives that drive customer engagement and brand awareness.
3. On-demand Delivery Apps - The success of 7NOW highlights the potential for other on-demand delivery apps to partner with popular brands and offer a wide range of products and services to consumers.

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