The 5boro X Carhartt SS 2012 collaboration is for the ultra-chill, laid-back skater dude with nothing to do but cruise. The capsule collection is designed by Pontus Alv and Mark Nardelli and strictly follows a black-white-canary motif.
The curation includes stellar shell coat and a prison-pocket button up. The apparel is simple and sturdy, designed for skating and chilling. Three urban-inspired decks were designed with street-perspective photographs in tribute to New York. Each deck comes with a fanzine of the 5boro team and Carharatt products. Also included is a set of 53mm wheels used by the 5boro team.
The 5boro X Carhartt SS 2012 collection pays homage to the street lifestyle of New York and looks forward to the wayward future with the modern yellow detailing.
Tri-Hued Skater Gear
The 5boro X Carhartt SS 2012 Collection is Simple and Memorable
Trend Themes
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Urban-inspired Collaboration Collections — Opportunity for brands to collaborate and create collections inspired by the urban street lifestyle.
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Simple and Sturdy Skatewear — Potential for designing skatewear that is both minimalist in design and durable for skating.
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Street-perspective Photography Decks — Innovation opportunity to incorporate street-perspective photographs into skateboard decks for a unique visual experience.
Industry Implications
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Fashion — Fashion brands can explore collaborations and create collections inspired by urban street culture.
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Sports Equipment — Skatewear and skateboarding equipment manufacturers can focus on creating durable and minimalistic products specifically designed for skateboarders.
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Photography — Photography industry can explore the use of street-perspective photography in various products, including skateboard decks.