New Balance introduces a new tonal iteration of 574 sneaker model that is inspired by the bustling streets of Tokyo alongside Japanese retail label mita. Tokyo serves as the inspiration behind the palette nodding to the specific street style that stands out.
It translates through blue hues that can be found at the forefoot overlay and heel overlays with navy blue suede. Mesh makes up the collars, the toe boxes, and the tongues for a touch of breathability, whereas the rest of the overlays care completed in gray for an entirely grounded contrast. Reflective details make up the branding detail that can be seen at the heel with the N logos. Completing the silhouette is a dramatic tongue and foam of the shoe's throat.
Tokyo Street-Inspired Tonal Footwear
The New Balance 574 Sneaker Model Gets a New Tonal Palette
Trend Themes
1. Tonal Footwear - Opportunities for creating new, unique color palettes for footwear designs that are based on specific locations or regions with distinct fashion styles.
2. Inspirational Palette - Disruptive innovation opportunities to create unique color combinations for footwear and fashion designs that are inspired by cultural influences and locations surrounding those cultures.
3. Reflective Branding - Opportunities for integrating reflective materials into branding details on footwear designs, adding function and aesthetic appeal to the product.
Industry Implications
1. Footwear Manufacturing - Innovative opportunities for creating unique color palettes and reflective branding for sneaker designs that are inspired by specific cultural locations to meet the consumer demands.
2. Fashion Design - Disruptive innovation opportunities to create clothing designs with color palettes that are inspired by specific cultural locations to reach consumers through region-specific fashion influences.
3. Graphic Design - Opportunities for incorporating reflective details into branding designs for a wide range of products such as clothing, accessories, and packaging to create more visually appealing products with functional details.