New Balance launches a new tonal palette to decorate the iconic 574 silhouettes for the season. Giving the shoe some retro elements, the palette is made up of a gray and red set of hues. The shoe retains many of its original details to stay true to its original heritage.
The upper references eras such as the 80s and 90s with the tongue tag branding reading "NB" paired together with premium suede paneling. It starts at the quarters and covers most of the lower portion of the upper. The bright red color can be seen in a double stacking design by the logo on the sidewall and the heel tab at the back. Cream hues make up the laces and toe box as it all sits on top of vintage white midsoles.
Retro Bright Accented Sneakers
New Balance Introduces a Retro Palette to the 574 Silhouette
Trend Themes
1. Retro Sneaker Revival - Opportunity for brands to launch new retro-styled sneaker collections that reference previous decades.
2. Tonal Color Scheme - Use of tonal color schemes in sneaker design, which can be applied in other fashion items and accessories.
3. Heritage-inspired Branding - Adoption of heritage-inspired branding in product design to appeal to consumers' nostalgia.
Industry Implications
1. Footwear - Opportunity for footwear brands to introduce retro designs and new tonal color schemes.
2. Fashion - Fashion brands can apply the trend of tonal color schemes and heritage-inspired branding in their collections.
3. Marketing and Advertising - Companies can utilize nostalgia as a marketing tool to appeal to consumers and create a strong brand identity.