Korean fashion imprint thisisneverthat launches a new 550 sneaker collaboration project alongside New Balance. There are three new colorways that join the roster including pink, brown, and green. The lifestyle shoes started off as basketball sneakers and have been a staple casual option in recent years.
With a first look at the upcoming shoes, it prepares for the warmer seasons ahead. The pink colorway has a dusty tone and black accents to add some contrast -- this can be seen in the interior lining, the 550 branding, the N branding on the lateral side, and at the base foundation. The same language continues to the brown colorway. The green palette features a similar design with crisp white laces.
Lifestyle Basketball Sneaker Partnerships
New Balance Unveils More 550 Sneaker Collaborations
Trend Themes
1. Sneaker Collaborations - Opportunity for brands to collaborate with sneaker companies to create unique and limited edition designs.
2. Lifestyle Footwear - Growing market for stylish and comfortable footwear options that can be worn in everyday settings.
3. Colorway Expansions - Demand for sneakers with a variety of color options to cater to individual preferences and style.
Industry Implications
1. Fashion - Fashion brands can partner with sneaker companies to create trendy designs that appeal to consumers.
2. Sportswear - Opportunity for sportswear brands to expand their lifestyle footwear offerings and tap into the casual market.
3. Streetwear - Streetwear brands can collaborate with sneaker companies to create exclusive releases that resonate with their target audience.