ZURU teamed up with food and beverage company Kraft Heinz to introduce almost six dozen branded consumer products as 5 Surprise Mini Brands collectibles. Collectors will be able to open up their 5 Surprise Mini Brands capsule to discover tiny toys in the shape of household products like Velveeta cheese, Miracle Whip, Jet-Puffed marshmallows and more.
Those who love the details will delight in the fact that ZURU's 5 Surprise Mini Brands are incredibly realistic, promising "perfect detail from the packaging shape and labels, to the barcodes and ingredients."
The miniature branded product toys are complemented by shopping accessories like tiny shelves, shopping baskets and carts. Naturally, there are also a few super-rare brands to discover that have golden, shimmering or glow-in-the-dark designs.
Miniature CPG Collectibles
5 Surprise Mini Brands Miniaturizes Kraft Heinz Products
Trend Themes
1. Personalized Collectibles - Opportunity for creating personalized miniature collectibles based on popular consumer products.
2. Hyper-realistic Toy Packaging - Opportunity to develop toys with highly detailed packaging to enhance the collectible experience.
3. Limited Edition Discoveries - Opportunity to create excitement and value through limited edition or rare product discoveries within collectible capsules.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity for toy manufacturers to produce miniature collectibles with realistic packaging and rare product designs.
2. CPG (consumer Packaged Goods) - Opportunity for CPG brands to collaborate with toy companies to create miniature versions of their products as collectibles.
3. Retail and Merchandising - Opportunity for retailers to incorporate miniature collectibles and related accessories into their product offerings, enhancing the shopping experience.