The Hundreds unveils its latest 4/20 collection of apparel that is made in collaboration with Kevin Smith, who is one of the most notable creators in Hollywood. He is known for his cult classics including Clerks, Chasing Amy, and Mallrats -- all of which are from the 90s.
Bobby Hundreds, one of the Founders of The Hundreds has been a long-time fan of Smith and his work. The duo released a capsule of streetwear apparel that is detailed with visuals of moments from Clerks and Chasing Amy. A notable piece is the pullover hoodie which has an all-over print of Bluntman and Chronic for a bold look. The rest of the capsule includes oversized denim shorts, a wool overcoat, and the signature hockey jersey.
Film-Inspired Celebratory Streetwear
The Hundreds Introduces the 4/20 Collection with Kevin Smith
Trend Themes
1. Film-inspired Streetwear - Collaborating with notable creators from the film industry to produce collections of streetwear apparel inspired by cult classic movies presents a disruptive innovation opportunity for the fashion industry.
2. Celebratory Clothing Collections - Creating celebratory wearable collections that coincide with annual events or holidays presents a disruptive innovation opportunity for the apparel industry.
3. 90s Nostalgia - Designing fashion apparel that is inspired by 90s culture and fashion presents a disruptive innovation opportunity for the fashion industry as it draws on our love for the past.
Industry Implications
1. Fashion - The fashion industry can utilize collaborations with creators from other industries and nostalgic themes to create unique clothing collections that appeal to customers and set their brand apart.
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