Team rider Daewon Song launches his iteration of the classic 3MC adidas skateboarding silhouette.
The original model is a go-to skateboarding shoe that offers premium support, a reinforced upper, an adiprene sockliner, as well as a Geoflex outsole that is ultra-flexible and boasts a strong grip. The collaboration between Daewon Song and the skateboarding imprint delivers an aesthetically pleasing version that is characterized by a unique checkered weave and "raw eyelets [that] punctuate the colorway." The exclusivity of the pair, combined with its premium skating qualities, will surely make it a popular silhouette amongst athletes.
The 3MC adidas x Daewon Song collaboration will be made available to consumers on May 9th. The pair retails for $70 USD, making the shoe quite affordable.
Skateboarding Icon Shoe Releases
Daewon Song Collaborates on a New Colorway for the 3MC Adidas
Trend Themes
1. Collaborative Skateboarding Shoes - Skateboarding companies can collaborate with fashion brands to create exclusive and stylish yet functional shoes for athletes.
2. Innovative Skateboarding Shoe Materials - Shoe manufacturers can develop new materials that are both sturdy and flexible for skateboarding shoes, similar to the Geoflex outsole used in Adidas' 3MC silhouette.
3. Exclusive Release Strategy - Companies can create buzz and boost sales by releasing limited edition, exclusive versions of popular shoe models, similar to the Daewon Song collaboration with Adidas' 3MC silhouette.
Industry Implications
1. Skateboarding Industry - Skateboarding companies can collaborate with fashion brands to create exclusive and stylish yet functional shoes for athletes.
2. Fashion Industry - Fashion brands can collaborate with skateboarding companies to incorporate functionality and durability in exclusive shoe designs for athletes.
3. Shoe Manufacturing Industry - Shoe manufacturers can develop new materials that are both sturdy and flexible for skateboarding shoes, similar to the Geoflex outsole used in Adidas' 3MC silhouette.